Definition and importance of organizational culture

1. Organizational culture affects all aspects of the corporate. First, culture is the distinct manner by which your organization lives out its corporate purpose and fulfills its brand promise to customers. It is a unique way to attract, retain, and convert customers into brand supporters.

2. It’s also how you attract and retain employees who become brand advocates. Individuals and teams most aligned with organizational culture outperform those less aligned on internal performance indicators. Nothing new that a corporation’s reputation is one of the key reasons why talented individuals desire to work in it, and the company’s mission and purpose are significant elements. According to Glassdoor’s Mission & Culture Survey (2019), millennials (18 – 34 year-olds) are more likely to place culture above salary, and 79 % of adults would consider a company’s mission and purpose before applying for a job there, 77 % would consider its culture.

3. When an organization’s employees are aligned, they are heading in the same direction and focusing on the same goal. When your workplace culture aligns with your employees’ needs and values, they are more likely to feel supported and valued. Company culture is one of the main reasons that almost two-thirds (65%) of employees stay in their job, reveals findings of Glassdoor’s Mission & Culture Survey (2019).

4. Culture is an all-encompassing force that determines how individuals collaborate, how choices and decisions are made, or which behaviors are celebrated. In a way, culture sets a foundation for the workforce and can significantly impact whether or not a prospective employee is attracted to a company. Engaged people are the fuel that keeps the company running.